Your GBP data, beautifully reported
Connect Google Business Profile to Looker Studio in 2 minutes. Pre-built agency templates included. No spreadsheets, no manual exports.
Free plan available · No credit card required · Setup in 2 minutes
Early access is open.
Join us early.
The connector, four data sources and the Monthly Client Report template work today. We are onboarding agencies personally while Google completes its app verification.
GBP connector
OAuth2, location dropdown, 50+ fields
Enriched metrics
Pre-calculated rates, Platform + Device
Insights engine
30+ rule-based recommendations
Client report template
5-page monthly report for agencies
Google verification
Removing unverified app warning
Daily snapshots
Historical data beyond Google's limit
Review sentiment AI
AI-powered review analysis
Automated PDF reports
Monthly reports delivered by email
Join the early access waitlist
Be among the first agencies to get access. Early users get 50% off for life and direct input on what we build next.
Everything agencies need for
GBP reporting
Stop stitching together spreadsheets. Get accurate, pre-calculated metrics your clients can actually understand.
Impressions and visibility
Daily breakdown of Search vs Maps views, Desktop vs Mobile split — all pre-calculated with exact dimensions. No manual formulas needed.
Core metricCustomer actions with rates
Calls, website clicks, directions, bookings. Plus calculated action rates per 1,000 views — the metric that actually shows performance.
Pre-calculatedReview intelligence
Response rate, review velocity, rating trends, sentiment classification — all automatically calculated from your live review data.
Agency favouriteRule-based insights engine
30+ rules generate plain-English recommendations automatically. Instant actionable value with zero AI cost.
DifferentiatorProfile completeness score
A transparent 0–100 checklist showing exactly what is missing and what to fix. Clients love seeing a clear score they can improve.
Client-friendlyOAuth2 — no token copying
Click Authorize, log in with Google, and your location appears automatically. As smooth as Supermetrics and Porter Metrics.
Seamless UXLive dashboard in under 5 minutes
Three steps from first click to a Looker Studio dashboard showing your real GBP data.
Add the connector and authorize
Add the PouLance Metrics connector to Looker Studio and click Authorize. Sign in with the Google account that manages your Business Profile. No separate sign-up: your free account is created automatically, and we never see or store your password.
Choose your location
Pick your Business Profile location from the dropdown, choose a data source, and click Connect. Each location is its own data source.
Copy a template and go
Install our Monthly Client Report template with one click. Replace the data source with your location. Send to clients the same day.
More than a connector.
An intelligence layer.
Pre-calculated rates — not just raw counts
Action rate per 1,000 views, call rate, website click rate. Calculated in the backend so templates are plug-and-play for any agency.
Accurate Platform and Device dimensions
Search vs Maps, Desktop vs Mobile — exact dimensions from the GBP API, not estimates. Donut charts are always accurate.
Rule-based insights your clients can act on
30+ rules generate plain-English recommendations inside your dashboard. No AI cost. Agencies love the built-in commentary.
Monthly Client Report template included
A 5-page professional report template. Copy it for each client, replace the data source, and send. Saves 3+ hours per client per month.
Purpose-built for GBP reporting
General connectors give you raw data. We give you intelligence.
| Feature | PouLance Metrics | Porter Metrics | Supermetrics | Manual export |
|---|---|---|---|---|
| GBP data in Looker Studio | Yes | Yes | Yes | No |
| OAuth2 — no token copying | Yes | Yes | Yes | No |
| Pre-calculated action rates | Yes | No | No | No |
| Exact Platform + Device dimensions | Yes | No | No | No |
| Built-in insights engine | Yes | No | No | No |
| Profile completeness score | Yes | No | No | No |
| Monthly client report template | Yes | No | No | No |
Simple pricing for every team
Start free. Scale as you grow. All plans include the full connector and all templates.
- 1 Google account
- 3 GBP locations
- All connector fields
- All templates
- Community support
- 1 Google account
- 10 GBP locations
- All connector fields
- All templates
- Email support
- 5 Google accounts
- 50 GBP locations
- All connector fields
- All templates
- Priority support
- Multi-location reports
- Unlimited accounts
- Unlimited locations
- All connector fields
- All templates
- Priority support
- Multi-location reports
- Early feature access
Start on the free plan, no credit card required. Paid plans are billed monthly; email us to upgrade. Questions? Email us.
Questions we hear most
No. PouLance Metrics uses OAuth2 authentication — the same way Supermetrics and Porter Metrics work. You click Authorize inside Looker Studio, log in with your Google account, and your GBP location appears automatically in a dropdown. No token copying, no dashboard visits required.
Google's native connector gives you raw impression counts. PouLance Metrics gives you pre-calculated action rates, Search vs Maps split, Desktop vs Mobile breakdown, review intelligence, a profile completeness score, and rule-based insights — all calculated before the data reaches Looker Studio so your templates are plug-and-play.
Yes. Our Agency plan supports up to 50 locations across 5 Google accounts. Each location is a separate connector instance in Looker Studio. For each client you copy our Monthly Client Report template and replace the data source — typically a 2-minute process per client.
We store your OAuth tokens securely to keep your connection alive. We do not store your GBP data — every request fetches fresh data from the Google API in real time. Your Google password is never seen or stored.
50+ fields including: impressions by platform (Search/Maps) and device (Desktop/Mobile), all action types (calls, clicks, directions, bookings), calculated rates per 1,000 views, review intelligence (response rate, rating distribution, velocity), posts data, profile completeness score, and rule-based insights across four data sources.
Not yet. We are completing Google OAuth verification, which comes before the gallery submission. Until the listing is live, we send you a direct link to add the connector. While verification is in progress, Google shows an unverified app screen when you authorize. Click Advanced, then Go to PouLance Metrics, to continue. We will remove this note once verification is approved.